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about us

Introduced by mutual friends, co-founders Rhona MacKenzie and James Sweetbaum discovered their mutual love of good ingredients.

With over a decade of FMCG experience, Rhona teamed up with James, whose family has owned and operated Red Shoots' partner farm Ranadi Organics for over 60 years.

From here Red Shoots was born, innovating and providing consumer-led brands on a global scale.

a consumer-led brand incubator


New Zealand



Born in New Zealand, Red Shoots has a global portfolio of innovative and disruptive FMCG brands.

All Red Shoots brands are proudly made in Aotearoa. 

We believe good ingredients make great products.

Our dynamic brands are made from premium natural ingredients with 'no nasties' and 'no fillers'.​

We use only the best ingredients.


The majority are sourced locally in New Zealand, and through our partner farm in Fiji, Ranadi Organics, who use sustainable and ethical farming methods.

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our TEAM

New Zealand owned and operated.

We are proudly woman & LGBTQ+ owned and led.

Our woman-led business is proud to support Ranadi Organics with their woman-focussed impact work.

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General Manager

Anna Subritzky

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ceo & co-founder

rhona mackenzie

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cfo & co-founder

james sweetbaum

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